White Wolf is a Japanese-French inspired bakery opening in Clawson, MI Spring of 2019.

The conceptualization of White Wolf’s branding was centered around mythological tales of wolves in Japanese culture; white wolves were said to be neither seen nor heard, yet rumored to act as protectors and guides. The logo combines the silhouette of a wolf with a Japanese style Sumi brushstroke exemplifying the swift, mysterious, and almost ghostlike character of the white wolf. Throughout the brand experience, attention to detail, such as a personalized stamp, textures, tags, and copper foil allows for both delight and discovery. A minimal yet warm color palette was chosen to allow colorful pastries to stand out.

Role: Art Direction, Logo Design, Brand Identity, Print Collateral, Web Design, Environmental Design, Signage

Design Firm: FWD

Client: whitewolfbakery.com

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